As you probably know, Google Ads is a powerful platform for any online business looking to drive traffic to their websites.
If you’re not using it correctly, you could be wasting both time and money.
You see, your ad relevance is a measure of how useful your ad is to users. It affects both your ad’s placement and your cost-per-click (CPC).
In other words, a high Google Ads quality score means you’re more likely to show up at the top of search results.
As a result? More potential customers clicking through to your site, lower costs per click, better ad positions, and improved conversion rates.
While a low-quality score will result in higher CPC and worse ad placement.
Now, you don’t need us to tell you that a high-quality score is what you should be aiming for, right?
Having said that, here are 6 tips to increase your quality score. Let’s dive in!
Tip #01: Target a specific audience
The first step to improving your quality score is to make sure you know your audience. One of the main reasons why ad campaigns fail is because they’re trying to target too broad of an audience.
When you cast too wide of a net, your ad is less relevant to users, which will result in a lower quality score.
In other words, when you try to appeal to everyone, your ad copy becomes generic and uninteresting resulting in a lower click-through rate (CTR) and a higher Cost-Per-Click (CPC).
To avoid this, take the time to segment your audience into smaller groups and create ads that are specifically tailored to them.
A good rule of thumb is to focus on targeting a specific niche or group of people that you know are interested in what you have. From there, you can tweak your ad copy and keywords based on what you think they’ll be searching for.
By understanding your target audience, you can create ad copy that’s relevant and interesting. The key is to focus first on a specific target audience and create ad content that appeals to them.
After knowing who your target audience is and what makes them tick, you can now move on to the next step which is…
Tip #02: Write relevant Ad Copy
This might seem like a no-brainer, but you’d be surprised how many businesses create completely off-topic making their google ads quality score suffer.
If you want a high-quality score, make sure that the ads you write are relevant and matched with the keywords you’re targeting. Plus, the page you’re sending users to.
Doing these can increase your chance to make Google Ads high-converting.
It means there has to be congruency between your ad, keywords, and landing page. If not, you’re going to have a low-quality score.
For example, if you’re selling dog food and your ad is targeting the keyword “dog toys,” users will quickly figure out that they’ve been misled.
Not only will they not convert, but they’ll be less likely to click on your ads in the future.
You see, Irrelevant ads not only lowered your keyword quality score, but they’ll also frustrate users, which could lead to them bouncing from your site entirely.
Tip #03: Use keyword-rich ad text
Make sure your ad text includes the keywords you’re targeting. This helps Google understand what your ad is about, and it also helps to match your ad with relevant searches.
If your ad is being seen by people who are interested in what you’re selling, they’re more likely to click through, and you’re more likely to get conversions.
It means that your ad is more relevant, and thus, you’ll improve your quality score.
To do this, simply include your target keywords in your ad text. But don’t stuff them in there! That will just turn people off, and it could hurt your click-through rate.
A decent way to ensure your ad text is keyword-rich is to use “dynamic keyword insertion.”
With this feature, you can insert a keyword into your ad text, and Google will automatically replace it with the relevant search term.
For example, if someone searches for “red running shoes,” your ad might say something like, “Find the perfect red running shoes for your next race.”
Dynamic keyword insertion is an easy way to improve google ads quality score simply because it makes your ad more related to what the user is searching.
Ad relevance is key when it comes to increasing Adwords quality score.
Tip #04: Use negative keywords
These negative keywords are words or phrases which help filter out irrelevant traffic so you’re not wasting money on clicks that will never convert.
It’s a way to weed out irrelevant traffic by telling Google not to show your ad for certain searches.
For example, if you’re selling winter coats, you might want to use negative keywords like “free” or “for sale” because those searchers are likely just looking for deals and aren’t ready to buy.
Or if you sell women’s clothing, you might want to add “men” as a negative keyword.
That way, your ad won’t show up when men search for clothing, and you won’t waste money on clicks that will never convert.
You can add negative keywords at the ad group or campaign level.
To find the right negative keywords to add, you can use Google’s Keyword Planner tool.
Just enter in a few relevant keywords, and the Keyword Planner will give you a list of related keywords to add as negative keywords.
This is an easy way to improve your quality score because it ensures that your ads are only being shown to your target audience.
It’s one great trick to improve your conversion rate because you’re not spending a dime on clicks from people who will never buy from you. (it’s a win-win!)
Tip #05: Make sure your landing page is RELEVANT
You’re looking for a new pair of running shoes, so you search Google for “women’s running shoes.”
Your ad pops up, and you click it.
But when you get to the landing page, it’s just a list of all the different types of shoes the store sells.
There are no women’s running shoes in sight.
How would you feel? You feel misled, of course!
It’s one example of a bad landing page experience.
And the natural tendency is you will leave the page and just find another store to buy from.
In this scenario, the store’s quality score suffers because their ad was not relevant to their landing page.
You see, your landing page is just as important as your ad when it comes to improving google quality score.
It’s not enough to just send users to your home page. The keywords and ad copy should match up with the landing page to have a good ad rank.
You need to send them to a relevant landing page that’s optimized for conversions.
What that means is that your landing page should tailor to the keywords you’re targeting and the ad they clicked on.
Additionally, your landing page should also be easy to navigate, and with a clear call to action.
If users can’t figure out what to do once they get to your landing page, they’re likely to leave without converting.
And guess what? A cluttered or confusing page is a surefire way to get high bounce rates.
As a result, it could affect your quality score negatively.
Tip #06: Monitor Your Click-Through Rate
CTR is an essential factor in quality score calculations. It’s a measure of how often people see your ad and click on it.
You can view your CTR by going to the “Keywords” tab in your Google Ads account.
Then, click on the “Columns” drop-down menu and select “Click-through rate (CTR).”
You’ll see your CTR for each keyword you’re targeting.
If you notice that a particular keyword has a low CTR, it’s an indication that your ad is not relevant to that keyword.
There are several ways you can do to improve CTR including writing compelling ad copy, using attractive imagery, and offering incentives like free shipping or discounts
Additionally, you can also use Google’s Ad Extensions to make your ads more clickable.
Ad extensions are additional features that appear with your ads, such as sitelinks, callouts, and structured snippets.
They provide more information about your business and what you have to offer, making it more likely for users to click on your ad.
You can find ad extensions under the “Ad extension” tab in your Google Ads account.
From there, you can add different types of ad extensions and see which ones perform the best.
By monitoring CTR and taking steps to improve it, you can give your Quality Score a boost and make your ad relevant. (while also driving more traffic to your website!)
Tip #07: A/B Test Your Ads Regularly
A/B testing is a method of comparing two versions of something to see which performs better.
In Google Ads, you can use A/B testing to compare different versions of your ad copy, call-to-action, or even your ad image.
To get started, go to the “Ads & extensions” tab and click on the ad you want to test.
Then, click on the three dots in the upper-right-hand corner and select “Edit.”
From there, you can make changes to your ad and save it as a new version.
Once you’ve created a second version of your ad, Google will start serving both versions evenly to see which one performs better.
After a while, Google will automatically stop showing the losing ad and only show the winning ad going forward.
Just think of A/B testing as an excellent way to fine-tune your ad rank and improve quality scores as a result.
It’s because it allows you to constantly test and improve your ad copy.
To Wrap Up It Up
Improving your Google Ads quality score should be one of the priorities of every online business owner who wants to make the most out of their advertising budget.
But look, we get it. We know that increasing Google Adwords quality score isn’t easy, but it’s simple.
By taking the steps we’ve outlined in this article, you can instantly see a noticeable boost in your google ads score and get more bang for your buck.
That’s it for now! We hope these tips help you improve your quality score and overall Google Ads performance.
As always, if you have any questions or need help getting started, our team of experts is always here to lend a helping hand.
It’s either you book a free consultation call or send us an email to let us know how we can help you.
And if you have any takeaways or tips of your own, feel free to share them with us in the comments below! We would love to hear from you.
All the best,
Team Quick Evolve