There are plenty of options to advertise your product, but Google Ads is known as one of the most predictable and scalable ways while limiting your costs.
Well, if you own an e-commerce store, then you’ve probably tried Google Ads as many online entrepreneurs did.
In fact, I noticed that many business owners who use Adwords still have a lot of worries, just like when they use other online advertising platforms.
They are worried about continuous ad spending, not getting an ROI on their spending, and not getting sales from Google Adwords.
That is understandable especially if you don’t use it more often or there’s no one who guides you.
And needless to say, we all do not want to waste a lot of time and money on it if it will not bring more leads or sales.
After all, all we want as business owners is to profit from our business through attracting the right customers, listing products & getting sales.
While there are a lot of things you can do with Google Ads to increase conversion and revenue of your Ecommerce Store…
…there are 5 hacks you need to know and apply as soon as you can so you will be able to get more sales and grow your revenue fast through Google advertising.
Before I reveal these google ads hacks, I’d like to remind you that if you’re just starting out and totally clueless about Google ads, we have a blog focus on Google ads guide for beginners.
You can read that first if you wish because we talked about the simple step-by-step Google ads tutorial you can easily follow.
Now, without further ado, the first hack you need to know is:
Google Ads Hack No.1: Know Your Audience
Google has a very powerful tool in its ad serving platform, and it’s called online targeting and audience.
The online targeting and online audience basically allow you to reach your target audience all throughout Google Search Network.
For example, if you’re selling women’s clothes, then your ad will only be serviced to people who are looking for information about “women’s clothes” online.
And these can be found anywhere in the Google Search Network such as when they search on mobile phones or computers, or when they visit websites that show ads from Google Adsence.
So, the next step is – how do we know our target audience?
Well, there are a lot of ways online, but the most obvious way is to do keyword research online.
You can head over to Google Keyword Planner and type in your main keywords.
After typing in your keyword, you will get even more specific keywords with data on how many people are searching online for these terms (the average monthly searches), which country it’s searched, how popular it is per month, and what are related keywords.
If you have done keyword research online before then this won’t be new to you. If not then I suggest that you read our blog post about Google Adwords guide Step by Step beginners so that you know the basics of online targeting and online audience.
You see, there are so many ways to take advantage of this online targeting and online audience feature in Google Ads.
But the most important thing that you need to know is- how will your target customer behave online when they search for your specific keywords or product.
If you’re selling women’s clothes online, then it’s safe to assume that your customers might find information about “women’s clothes” online before they even buy from any eCommerce store.
And if you understand this, then you can compete with other eCommerce stores that also sell women’s clothes by bidding high on these terms online.
So doing keywords research online to get an understanding of your target customers is the first key step to increase sales online.
Google Ads Hacks No 2: Ad Extensions
Ad extensions simply mean the additional features you add to your Google ads, and this can help you get more leads and sales from your online store. Here are some ad extensions that work for e-commerce stores online:
- Online store locator
- Call Ad extension or contact us ad extension.
- Sitelink Ad extension or contact us ad extension
- Sitelink ad extension (if there are specific products in your biggest online store categories)
All of these ad extensions will help you show up in Google Maps and Google search results online to get more leads and sales for your online store.
Now, I know what you’re thinking:
“How much do these online stores or call extensions cost?”
And the answer is, it depends on your specific online store keywords that you’re bidding online…
…because generally if you are bidding high for a very popular keyword online, then chances are there’s already another eCommerce store that also has a store locator feature online.
But the good news is you can add a sitelink ad extension if there are specific products in your biggest online store categories, and it doesn’t have to be just one product – you can add 5 or 10 products from your online store.
The best part about adding sitelinks online is that it will help save you money because Google will automatically adjust the bids of each link based on which gets more clicks from your potential customers online.
Google Ads Hack No 3: Targeting and Bid Adjustments for Shopping Campaigns
The next step after you set up your Google ads online is to set up your online shopping campaigns.
This simply means that you want your ads to show up only on product results online, and you are going to target specific products or categories online as well.
Let me give another example for women’s clothes online. If you are selling these items online, then you will create a campaign just for women’s clothes so that your Ad can appear ONLY when people search for “women’s clothes” online.
Here’s the thing…whenever someone searches for “women clothes”, there are absolutely different types of people who might be looking for these.
Say for example a mom searching for information online to buy clothes for her kids, or a teenage girl looking for fashion inspiration before she buys it online, and so on…
So what should you do?
Simple. You can create different types of Ads so everyone who’s searching will see the Ad they want to click on.
As a result, many people online will have a great shopping experience with your google ads.
Google Ads Hack No 4: Product Listing Ads
Product Listing Ads are just like regular Google Shopping campaigns, but there’s one important difference…
Instead of bidding high on certain keywords that people search online, you’ll bid only on product names or product IDs and not bother bidding high for specific keywords at all.
The reason why is that when you bid high on keywords online, you’re competing with other eCommerce stores selling the same products online.
And when there’s a lot of competition for specific products, the costs will go up and you will have to pay more than the needed cost just to get clicks online.
But when you use PLAs in Google Shopping Campaigns instead, you can bid higher if you want.
This method is guaranteed to give you lots of traffic online because you know that people are specifically searching for the product names of IDs online and not for keywords about that particular product, which saves you money from bidding too much on certain keywords.
Google Ad Hacks No 5: Remarketing
Remarketing online is the next step after everything is set up, which means you have regular Google Shopping Campaigns online targeting specific products or categories online, and you have Product Listing Ads so your offer shows up online only on searches for product names.
If you’ve already set up remarketing campaigns online -congrats!
But there’s still more that you can do with this method of advertising.
Instead of just showing your ads to people who visited your site before but haven’t bought anything yet, there are ways to actually retarget them based on their behavior online.
For example, if someone went ahead and added an item they were interested in online to their shopping cart or if someone visited your homepage but didn’t buy anything, then you can retarget them so you can give them another chance to see what you have online and eventually buy.
This allows your business to recover lost sales, which is something Google loves because it means that people are much likely to buy from you after remarketing. The good news is…
This method of online advertising is very easy and cost-effective since you’ll only pay for clicks on your ads after a potential customer has already been exposed to your brand and was interested enough to click.
Since online shopping is now one of the most popular activities online today, advertising here on google has been proven to work in terms of lead generation and sales for e-commerce businesses.
The truth is…
There are many online entrepreneurs today that have already reaped the benefits of advertising on Google Ads.
So to maximize best results from and increase more revenue from your ads, we’ve gone through the Five Hacks that are surefire to help you increase your Google Ads conversion for your e-commerce business.
By following these simple tips, you can rest assured that your business will experience a boost in sales online.
All it takes is a little bit of patience online while you wait for leads to come pouring in.
See, Google Ads can be extremely effective if done properly.
So you should start making the most of your Google Advertising and grow your online revenue exponentially.
Stop wasting time on following unproven strategies.
That said, it’s time to ask you a question. Did you find this article helpful?
What’s your biggest takeaway? Leave your comment below.
Thanks for reading!
Quick Evolve Team