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Black Friday is right around the corner, and if you’re in the US and you haven’t started thinking about your marketing strategy yet, now is the time.

As you probably know, Black Friday is one of the busiest shopping days, so you need to make sure your brand stands out.


If you want to increase sales and attract new customers, you need to prepare strategically.

It’s why in this blog post, you’ll discover 5 Black Friday marketing ideas to help you plan ahead and crush your sales goals.


Let’s dive in!

Create a Black Friday Landing Page or Sales Page


Black Friday landing page could be your sales page itself or any separate page on your website that’s dedicated to Black Friday promotions.

You must have a process to drive more traffic to this page because this is where you’ll include all the details about your Black Friday sale.


They can see what discounts you’re offering, any special deals or coupons you’re running, and any other relevant information.


Your offer has to be irresistible enough to your target audience that they will be compelled to click through to your site.


To make sure your Black Friday landing page is effective, here are a few things to keep in mind:


– Use persuasive copy that speaks to your target audience’s needs and pain points

– Include a strong call-to-action (CTA) that encourages visitors to take action

– Use images or videos that grab attention and help tell your Black Friday story

– Make sure your page is mobile-friendly so people can shop on the go

– Use social proof, like customer testimonials or reviews, to build trust




You can include a Black Friday countdown timer on your landing page to create a sense of urgency and encourage people to buy immediately.


All these are enough to make the landing page optimized for conversions.


Run a Contest or Giveaway

Run a Contest or Giveaway
When it comes to generating excitement to get people talking about your brand, nothing beats a contest or giveaway.

Imagine Black Friday as the Super Bowl of marketing and promotions.

And just like how brands run ads during the big game…

You need to stand out from the Black Friday crowd.

Not only does it get people engaged, but it also helps spread the word about your Black Friday sale.

Even better, it gives you an opportunity to collect leads you can add to your email list so you can market to them in the future.

To run a successful Black Friday contest or giveaway, here are a few things to keep in mind:

– Make sure the prize is something your target audience actually wants

– Keep the entry requirements simple and easy to understand

– Come up with a unique and branded Black Friday hashtag to generate more exposure

– Use an email capture form to collect leads

– Leverage social media platforms to reach a wider audience (more on this later)



Offer Discounts and Coupons

Let’s face it, Black Friday is all about getting the best deals on holiday gifts.

And you’ll entice a lot of people to shop with you instead of your competitors if you offer bigger discounts.

It’s a no-brainer, right? Now, here’s how to make your Black Friday sale more appealing:

  • Create a Black Friday bundle deals where customers can buy multiple products at a HUGE discounted price

  • Offer percentage-based discounts instead of fixed dollar amounts (plus, free shipping to sweeten the deal!)

  • Give early access to your Black Friday sale to loyalty program members or email subscribers

These are all designed to attract people who are looking for a good deal. It will increase the chance of them buying from you instead of your competitors.

Send Email Marketing Campaigns

black friday email marketing
The holy grail of Black Friday campaign is email marketing. (or should I say, the email list?)

Think about it, those who subscribed to your list have already expressed an interest in what you have to offer.

It means they’re more likely to buy from you than someone who’s seeing your Black Friday ad for the first time.

When done right, email marketing reaches your target audience with personalized messages.

You can do list segmentation so you’re only sending emails to people who are interested in what you have to offer.

This way, you’re sure that your Black Friday email campaign is targeted and relevant to your audience.

Not sure what to include in your Black Friday email? Here are a few ideas:

– Black Friday exclusive deals and discounts

– A preview of what’s going to be on sale

– A list of must-have holiday gifts

Personalized recommendations based on past purchases

– Black Friday coupon codes for additional savings

And much, much more.

Look, Black Friday Email Marketing is a huge topic and we could go on and on about it but we’ll save that for another day.

Use Social Media Marketing Strategies

Social media is a powerful tool that can be used to reach new customers and boost sales during the holiday season (and all year long). 

Use social media platforms like Facebook, Instagram and TikTok to create a Black Friday marketing campaign that will get people talking.

These platforms are where people are spending the majority of their time, so it’s the perfect place to share information about your black Friday deals, contests, and giveaways.

Here are a few Black Friday social media ideas:

  • Post engaging content that will get people excited about your Black Friday deals

  • Use relevant hashtags so people can easily find you

  • Run paid ads campaign for maximum conversions and to reach a wider audience

  • Make sure you post images and videos to highlight your products and your biggest discounts
Plus, leverage influencer marketing to get your Black Friday deals in front of an engaged audience.


With the right implementation, these five black Friday marketing ideas can help you take advantage of the biggest shopping day of the year.

It means bringing in a massive amount of revenue and giving your business the boost it needs to head into the new year on a high note.

Wait no more. Go ahead and start planning your Black Friday marketing campaign now.

The sooner you start planning, the better chance you have of running a successful Black Friday sale.

If you need some help getting started, we’re always here. Just contact us and we’ll be happy to help.

Team Quick Evolve

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